As a kid, I loved fruit. Mangoes, pineapples, watermelons, oranges, you name it, I enjoyed it. Fruit was never something I had to be convinced to eat. It was naturally part of my life.
New York was a classroom
I began learning about juicing while playing college basketball at St. John's University. New York became a classroom of its own. Its diverse food culture, neighborhood markets, and large community of people committed to exercise, nutrition, and healthier living exposed me to new ideas about how food could support the way I felt and performed.
Like most college students, my resources were limited, but I paid attention, asked questions, and kept learning.
Seventeen years, six continents
When I became a professional basketball player, both my opportunities and my responsibilities changed. I made my living with my body, so keeping it healthy and helping it operate at its highest potential were essential to my career. During 17 years of professional basketball across six continents, fresh juice became a consistent part of my approach to training, nutrition, energy, and recovery.
I lived in Dubai for several years, and during the off-season I regularly visited local markets in search of high-quality produce. Wherever basketball took me, I looked for fresh, raw juices and continued learning from different food cultures. Along the way, I discovered cold pressing and gained a deeper appreciation for its fresh taste, ingredient-forward process, and quality.
What injuries taught me
Juicing became even more meaningful when I dealt with injuries. During the moments when recovery and consistency demanded the most attention, juice became an important part of the routine I built around caring for my body.
I also spent years sharing what I was learning with friends, teammates, clients, and loved ones. Starting a juice company was always in the back of my mind.
PURFORM is that vision brought to life.
What we make
Today, PURFORM offers cold-pressed juices, premium lemonades made with cold-pressed lemons and premium fruit purées, performance gummies, structured cleanse programs, and thoughtfully portioned PURFORM Jr. juice blends. Our products are created for the moments before, during, and after activity, and for anyone who simply wants to make more intentional choices.
My journey fueled this brand. My mission now is to share what I have learned, continue educating others, and create products that make purposeful nutrition easier to enjoy.